NZ Herald: Women’s group fears upsurge of ‘sexist’ beer ads
The director of the Women’s Health Action Trust said the Advertising Standards Authority had cut guidelines which prevented alcohol adverts from depicting “unduly masculine themes or portray unrealistic behaviour”.

blah, blah, and more blah….., then this pearl “But Ms Pierce said it was important that the “shall not depict unduly masculine” requirement was reinstated because it was mostly beer advertisements which idealised masculinity.”

Nope; we cannot be idealizing masculinity; that would just send the wrong message to the community. It is not ideal to be a male at all; we have to deny a couple of million years of genetic engineering in an effort to conform to the ideals of yet another womens group. Yeah Right!