Social science may have largely ignored men as individuals, but there is money to be had by listening to men……

Men’s Health Australia announce release by Saachi and Saachi:

The Modern (Aussie) Man White Paper

Historical background:

You feel as old as the woman that…. (historical)

You are what you Eat (Dr. Timothy Leary)

Your identity is best shown by your actions and behaviour

A subset of that is, “you are what you spend your money on”, so Saachi are right on the money.

Any joking aside, we do need to look at our individual identity and collective identity. Maybe this is just consciousness raising?

Are NZ men any different to Aussies?

If so, then we should be doing it too!