Men afflicted with erectile dysfunction and too scared to discuss it with their doctor are turning to the internet for answers to hard questions.

Pieter Watson, Men’s Clinic general manager, said their website is getting huge amounts of traffic.

Men are not prepared to sit back and suffer any longer, he said, and are finally being more open about things in this area.

He said last August the site had 1199 visits, up from 886 for the same time last year.

“We find the guys who get round to making an appointment have already done a lot of research before they come in and see our doctors.

“They like to be well informed before they discuss their sensitive issues with the specialists and also to be able to use the right terminology”.