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Blacklist of Anti-Male Companies

Filed under: General — Rob Case @ 2:17 pm Sat 7th July 2007

The following is a link to website ‘Stand Your Ground’ which maintains a global black-list of all companies that practice misandric (anti-male) advertising:

The reasoning for taking this issue seriously is straight-forward.

Women don’t take any kind of disrespect – they fight and complain if there’s even a hint of it in television.

On the other hand, men are trained to take crap from women from the day they’re born, and generally don’t fight back.

The net result is that TV stations carefully vet anything they show for ‘misogynistic’ (anti-female) content, but don’t show the same scrutiny for misandric content.

TV stations routinely show men as stupid, violent (especially if they’re black), expendable, sexist, sex motivated, ‘reverting to form’ whenever a sexual attack opportunity arises, dangerous to children and the majority perpetrators of domestic violence. ‘News’ broadcasts routinely parade men as criminals, and women as victims.
This carefully filtered TV image of men is actually creating a climate of hatred towards them, and is a significant factor in the hostility men face when dealing with the law and government.

TV (and other media) rely on advertising revenue to survive, and will respond far more quickly to a single high-revenue client than they will to thousands of letters of protest from viewers.

Visit ‘Stand Your Ground’ and get acquainted with the companies listed there, and why.

Let these companies know that you won’t buy their products, and why.


  1. Thankyou Rob for the useful link.
    I agree with your comments about the creation of a climate of hatred towards men being created.
    Another aspect of that climate is that much of the demeaning attitude towards men in inculcated on daytime TV through the likes of Oprah etc …..which is primarily targeted at you guessed it………women.

    Comment by Stephen — Sat 7th July 2007 @ 2:28 pm

  2. Quite correct. Complaints have been made, however these are usually dismissed. Maybe we should have a publically available list of anti male companies. (As opposed to those who support female workplace situations. e.g. Nursing

    Comment by Alastair — Sat 7th July 2007 @ 3:41 pm

  3. It was Goebbels of all people who said that if you tell a lie often enough, people will believe it, and that is precisely what has happened with the demonisation of men.

    Comment by Darryl Ward — Sun 8th July 2007 @ 8:59 pm

  4. The link shows companies and ad campaigns not in New Zealand.
    To be effective, we need to be ‘acting locally’.
    I never miss a chance to TELL a company my thoughts, and actions on their ads, and their performance.
    Many ads and companies are actually very GOOD and supportive of men- it probably works better to give compliments, whilst making a purchase / signing a deal.

    Comment by John Brett — Mon 9th July 2007 @ 9:43 am

  5. Both good points John, the carrot usually works better than the stick (easier on the blood pressure too).

    A local register of both male friendly and male unfriendly companies might help lift this awful atmosphere of smug, unknowing rudeness.

    Getting credibility for such a register is the tough part. I wonder if the Consumer Institute could help?

    Comment by Rob Case — Mon 9th July 2007 @ 10:00 am

  6. The ad that I particularly hate is the McDonalds’ one that makes a man irresistible to women by turning him into a dog which she then takes home and neuters.

    Comment by Maxx — Mon 9th July 2007 @ 10:08 am

  7. Thanks to those who responded. I’ve sent the following message to the Consumer Institute, and will keep you posted with any response.


    Do you keep a track of gender disparagement/disrespect tactics used by companies to promote their products?

    If I had an objective measure of a company’s willingness to characterise either sex in a negative fashion, and what they had done to earn such a rating, I would definitely be influenced in my purchasing decision, and likely to communicate directly to the companies involved (both those that I buy from, and those that I choose not to).

    Kind Regards,
    Rob Case

    Comment by Rob Case — Mon 9th July 2007 @ 3:16 pm

  8. One good target would be the Body Shop.

    They sometimes have TVs in their windows playing videos of men bashing women, much like the ones that I understand children are shown at refuges.

    Comment by Darryl Ward — Mon 9th July 2007 @ 10:26 pm

  9. McDonalds would have to be right up there. I don’t have any objection to the dog being ‘fixed’. It is all the previous adds showing men and fathers to be incredibly stupid. What they are really saying is that you would have to be brainless to be a male and go to McDonalds.

    Comment by Dave — Thu 12th July 2007 @ 6:22 pm

  10. Hi Rob Case (reply #7) I don’t know if you’re still keeping up with MENZ but I was interested in any response you received from the Consumer Institute. Your idea of some kind of sexist disparagement index is a great one and using it would soon highlight the preponderance of male denigration in our media.

    Comment by Hans Laven — Sun 3rd May 2009 @ 12:23 pm

  11. Farmers Trading also send out Fathers Day pamphlets dominated with womens wear and other gifts for women each year without fail. I haven’t shopped there for a long time now.

    Rather than be a brainless male by eating McDonalds cardboard I’ll be helping Burger King make profit instead.

    Anyone else that men should boycott? I have family that will follow my lead.

    Comment by SicKofNZ — Sun 3rd May 2009 @ 2:56 pm

  12. Good on yer Farmers Trading!

    I enjoy the leaflets far more, exactly as they are now! Good Father’s Day free present.

    If they want to save a little cost, they could leave the clothes off the models, he he he…

    What’s wrong wif yer? MurrayBacon.

    Comment by MurrayBacon — Sun 3rd May 2009 @ 4:46 pm

  13. “Men have a one-track mind.” That must mean they’re not duplicitous anyway.

    Comment by Hans Laven — Sun 3rd May 2009 @ 4:59 pm

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