MENZ Issues: news and discussion about New Zealand men, fathers, family law, divorce, courts, protests, gender politics, and male health.

More misleading advertising from the abuse industry

Filed under: General — Darryl Ward @ 11:05 pm Sat 6th January 2007

I usually watch very little television, (and then, mainly foreign channels like Aljazeera and NASA), but I am on holiday at present and last night I watched a film on Channel Three.

I was very disturbed by a new advertisement from the abuse industry.

A woman was shown listening to a sports commentary (almost certainly of a rugby test) with great interest, and she became quite disturbed when New Zealand lost in the dying moments of the game.

This was followed by the following (or a very similar) caption: “When his team is beaten, so is she”.

I understand that the claim that major sporting events are accompanied by a rise in domestic violence against women has long been discredited.

I also understand that there probably is a rise in domestic violence against men, who are beaten by their partners for over-celebrating and not meeting their curfews.

If you see any similar advertising, please document it for the basis of a possible complaint, sooner rather than later, before too much damage is done.


  1. Yeah I saw this advert the other night.
    It only took a couple of seconds to work out what the ad was about.
    This sort of thing being on TV seeks to further the myth that all men are bastards and get violent at the slightest of provocation, I’ve even seen this ad on TV when it would have been in the full view of children.
    So it has the double effect of brain-washing kids as well.
    I’d like to see some sort of balance in this sort of publicity.

    Comment by Mike — Wed 10th January 2007 @ 2:49 am

  2. Just found a link explaining where this has come from and why it is happening here in NZ.

    The Super Bowl Sunday Hoax

    Comment by julie — Mon 5th February 2007 @ 8:30 am

RSS feed for comments on this post. TrackBack URL

Leave a comment

Please note that comments which do not conform with the rules of this site are likely to be removed. They should be on-topic for the page they are on. Discussions about moderation are specifically forbidden. All spam will be deleted within a few hours and blacklisted on the stopforumspam database.

This site is cached. Comments will not appear immediately unless you are logged in. Please do not make multiple attempts.

Skip to toolbar