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Bikini girls banned from TV

Filed under: General — Scrap_The_CSA @ 8:00 pm Tue 29th May 2007

Fast-food chain Burger King has withdrawn two television advertisements deemed sexually exploitative through their “cheesy” use of bikini-clad women.

The Advertising Standards Complaints Board, in decisions issued yesterday, found both commercials breached an industry code of practice forbidding the use of sex appeal simply to draw attention to a product.

If a good looking well developed male was dressed in bathing trunks and developed 10cm nipples when eating chewing gum surely that add would be banned?

Find out what the Advertising Standards Authority ruled!

Complaint: The television advertisements for Mentos Ice Gum (Key Numbers MENT 045/075 and: MENT 045/076) started with a bare-chested man putting a piece of Mentos Ice Gum into his mouth. Suddenly his nipples extend about 10cm. He then proceeds to walk around town where he is whistled and waved at. He also uses the nipples to catch a Frisbee and then hold an elevator for a female by pressing the buttons with the nipples and he offers her a piece of gum. Both advertisements end with a pack shot and voice-over that says “Stay cool and icy fresh. Mentos Ice chewing gum”.

Do I detect a double standard here in these public servants yet again?




  1. Viewed United Travel Get away tonight. Boobs and Bikini’s everywhere. Most seemed aimed at selling travel, is this a double standard?

    Comment by Alastair — Tue 29th May 2007 @ 8:55 pm

  2. promoting men as dumb in commercials… is this double standard

    Comment by starr — Wed 30th May 2007 @ 4:17 pm

  3. To say nothing of the ad where a man is dressed in “togs … togs … togs …undies … undies”. This ad blatently uses near nudity to sell a product!. Love the aussie woman (note, not ‘girl’) dressed in a bikini asking where the bloody hell I am!?!?! I’ll try and look her up when I visit Oz later this year …
    Seriously, did anyone ask the horses in the BK ad if they consented?

    Comment by Al D Rado — Wed 30th May 2007 @ 6:10 pm

  4. you guys are fuckin retarded…its a funny as ad. put it the fuck back on

    Comment by maddie bellas — Thu 31st May 2007 @ 1:30 pm

  5. i recon maddie…they should put it back on air…that guys nipples turned me on

    Comment by j jones — Thu 31st May 2007 @ 1:32 pm

  6. i recon…he is hot

    Comment by b hadley — Thu 31st May 2007 @ 1:34 pm

  7. i recon maddie….he turned me on, even though i am a guy. i am sick of having to go on u-tube to see the ad. put it back on air

    Comment by murray Kay — Thu 31st May 2007 @ 1:36 pm

  8. And you were surprised because?

    Comment by Ethos — Thu 31st May 2007 @ 4:06 pm

  9. Somehow I think we’re meant to believe that posts 4, 5, 6 & 7 were all made by different people, even though they all bear certain similarities, and were all just two minutes each apart.

    Comment by Al D Rado — Thu 31st May 2007 @ 11:37 pm

  10. There is a definite double standard in what is shown in ads on TV (and on TV itself to a degree) in this country.
    I’d say that some feminist has got her knickers in a real twist over the display of women “as meat” to sell products and flooded the BSA with complaints, to get the ad’s removed at any cost.
    I also note that the Primo ad has mysteriously disappeared from our screens.
    Some people just can’t get over themselves can they?.

    Comment by Mike — Sat 2nd June 2007 @ 10:01 am

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