Fast-food chain Burger King has withdrawn two television advertisements deemed sexually exploitative through their “cheesy” use of bikini-clad women.

The Advertising Standards Complaints Board, in decisions issued yesterday, found both commercials breached an industry code of practice forbidding the use of sex appeal simply to draw attention to a product.

If a good looking well developed male was dressed in bathing trunks and developed 10cm nipples when eating chewing gum surely that add would be banned?

Find out what the Advertising Standards Authority ruled!

Complaint: The television advertisements for Mentos Ice Gum (Key Numbers MENT 045/075 and: MENT 045/076) started with a bare-chested man putting a piece of Mentos Ice Gum into his mouth. Suddenly his nipples extend about 10cm. He then proceeds to walk around town where he is whistled and waved at. He also uses the nipples to catch a Frisbee and then hold an elevator for a female by pressing the buttons with the nipples and he offers her a piece of gum. Both advertisements end with a pack shot and voice-over that says “Stay cool and icy fresh. Mentos Ice chewing gum”.

Do I detect a double standard here in these public servants yet again?

Regards

Scrap