- promoting a clearer understanding of men's experience -
If you have the balls take a look at this UK add…… click here
What a fabulous idea.
For those who followed the prostate cancer debate on her this advert makes sense.
Testicular cancer is something that early intervention is important for. It affects young men, is treatable and effective.
What appalling exploitation of the female form! It’s just another excuse to objectify a woman. Do men imagine their need for survival from cancer is greater than women’s right to be protected from objectification? It’s a human right for women to be protected from feeling offended or uncomfortable about any portrayal of the feminine form. C’mon sisters, let’s get out and protest against this.
I wonder if the TV media would play an video advert of a man dancing in a g string, reaching down to his undies and pulling out a clitoris, feeling it for admonitions then advising to see a doctor for a smear test if it didn’t feel right.
Looking forward to seeing that on primetime.
During September 2011 Male Cancer Awareness Campaign (MCAC) launched a bold new marketing campaign fronted by glamour model, Rhian Sugden. The educational viral film aims to eliminate the embarrassment surrounding young men – particularly 18-35 year olds – checking themselves and understanding the early signs for testicular cancer. It was created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis.The film is hosted on the website http://www.touchingmyself.org and the charity’s YouTube channel. It drives viewers through to the charity’s website and was supported by an ambient teaser campaign. MCAC was set up in 2005 by Patrick Cox, who had a testicular cancer scare during his early-30s. The charity aims to eliminate any stigma surrounding the idea of regular testicle examination and encourages young men to seek professional help.http://www.malecancer.org/http://www.youtube.com/user/MCACtv Ã‚Â« less
Thanks Kant. A young man in the age group the video is designed for said young men will stop the video before they get the message at the part where you see the testicles come out of her panties.
Now that I think about it, the words you wrote are true. Women don’t have any shame discussing their breasts and touching their breasts.
You learn something new everyday.
Blamemenforall, (I feel funny writing these words for my mind says them at the same time)
I can see the point you make about exploiting a female body in a sexual way. What I personally find empowering with the video is that she changes from the ‘normal’ bimbo (sex object) to an intelligent women when she speaks of the problem.
It’s like ‘look at me’…. this is woman. Beautiful, sexy, intelligent and real. You don’t see that in porn. 🙂
Very funny. Have had a good laugh. Brightened my day.
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